Our Mission
We preserve, interpret and make accessible for all, the past and
present of Scotland, other nations and cultures, and the natural
world.
Vision
Inspiring people, connecting Scotland to the world and the world
to Scotland.
Strategic Themes
Collections: developing the potential of our
collections, making them more relevant to today’s audiences
Audiences: engaging people with our collections,
at and beyond our Museums
Connections: building more strategic
relationships, nationally and internationally
People & Resources: engaging and developing
our people, enhancing our estate and increasing income
Our Values
Creative: we are innovative and thrive on good
ideas
Generous: we are open, friendly and enabling
Collaborative: we are enquiring, receptive and
well connected
Forward Thinking: we look for the big picture as
well as the detail.