National Museum of Scotland launch campaign
There is a great deal of activity underway to launch the
transformed National Museum of Scotland. One of the most visible
aspects will be our advertising campaign which went live on 18 July
2011 - starting with banners on Princes Street, Edinburgh.
The advertising campaign is part of our wider marketing strategy
for local, national and international audiences, aimed at
encouraging over a million visitors through our doors in the first
year of opening.
We have created a quirky campaign to capture the imagination of
our visitors, with ten different treatments that show the range of
our collections. We are rolling the adverts out into the city with
help from great local partners and over the next few weeks it will
be on posters, buses and shop window displays, as well as
newspapers and magazines. This will all add to the excitement that
is already building towards opening.
The idea is centred on contrasts and similarities – both visual
and verbal. The treatments showcase our unique diversity of objects
by pairing artefacts in unexpected ways. The campaign line
encourages visitors to follow up what they see and “Discover the
bigger picture” at the museum.
The campaign will run until December. You can find
out more about the planning behind the advertising campaign on our
blog.
From Larvae to Lava
Butterfly, Adventure Planet
Amethyst Geode, Restless Earth
From Medals to Maps
Royal Society of Arts Albert Gold medal, awarded to Sir Alexander
Fleming, Discoveries
Celestial Globe, Earth in Space
From Snouts to Spouts
African Elephant,
Animal World
Silver Teapot, Imagine
From Storks to Strings
Stork, Animal
World
Electric Guitar, Inspired by Nature
From Beetles to Battles
Beetle, Adventure Planet
Pembridge Helm, Window on the World
From Rockets to Robes
Model of the Europa
111 Satellite Launcher, Window on the World
Woman’s mantle/chyrpy from Afghanistan, Patterns of Life
From Tortoises to Tureens
Giant Tortoise, Animal World
Silver Soup Tureen, European Style
From Airmen to Chessmen
Bulldog, South Atrium
Lewis Chessman, Kingdom of the Scots
From Dinos to Dodos
T.rex, Animal World
Dodo, Survival
From Fiddles to Face masks
Shetland Fiddle, Performance and Lives
Mask, Sri Lanka, Performance and Lives
With thanks to our launch partners