We preserve, interpret and make accessible for all, the past and present of Scotland, other nations and cultures, and the natural world.
Inspiring people, connecting Scotland to the world and the world to Scotland.
These four aims direct our priorities, activities and actions:
Put Audiences First
Create inspiring experiences that help our audiences’ understanding of themselves and the world around them.
Value our Collections
Preserve, interpret, share and make them accessible for all.
Increase our Reputation and Reach
Connect more with people locally, nationally and internationally.
Transform our Organisation
Develop our people, and work together to deliver our ambitions and increase our income.
Creating inspiring visitor experiences.
Developing, preserving and increasing access to the National Collections.
Strengthening and sharing collections knowledge and research.
Reaching out to people across Scotland and the world.
Transforming our digital engagement.
Valuing, supporting and developing our people and empowering them to work together in new ways.
Growing and diversifying our income.
Taking action on climate change and environmental impact.
Creative: we are innovative and thrive on good ideas
Inclusive: we are open, friendly and enabling
Collaborative: we are enquiring, receptive and well connected
Forward thinking: we look for the big picture as well as the detail.