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Our mission

We preserve, interpret and make accessible for all, the past and present of Scotland, other nations and cultures, and the natural world.

Our vision

Inspiring people, connecting Scotland to the world and the world to Scotland.

Our aims

These four aims direct our priorities, activities and actions:

Put Audiences First

Create inspiring experiences that help our audiences’ understanding of themselves and the world around them.

Value our Collections

Preserve, interpret, share and make them accessible for all.

Increase our Reputation and Reach

Connect more with people locally, nationally and internationally.

Transform our Organisation

Develop our people, and work together to deliver our ambitions and increase our income.

Our priorities

Creating inspiring visitor experiences.

Developing, preserving and increasing access to the National Collections.

Strengthening and sharing collections knowledge and research.

Reaching out to people across Scotland and the world.

Transforming our digital engagement.

Valuing, supporting and developing our people and empowering them to work together in new ways.

Growing and diversifying our income.

Taking action on climate change and environmental impact.

Our values

Creative: we are innovative and thrive on good ideas
Inclusive: we are open, friendly and enabling
Collaborative: we are enquiring, receptive and well connected
Forward thinking: we look for the big picture as well as the detail.

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