Discover how today’s fashion industry is challenging perceptions and championing alternative ideals of beauty on the catwalk, in advertising, editorial and behind the camera.

Recent seasons have seen the most racially diverse, size diverse and gender-inclusive fashion shows in history, with brands like New York’s Chromat leading the way. In London, Teatum Jones passed up the runway altogether for Spring/Summer 2019’s Round Table not Runway, bringing fashion leaders and activists together for an empowering discussion on the industry’s responsibility to better reflect society.

In this exhibition, examine how fashion creatives are embracing inclusivity and body positivity, exploring themes such as size, gender and sexuality, age, race and disability. Learn how the industry is calling into question existing practice, and how it is working from the inside out to ensure a genuine reappraisal of contemporary ideals of beauty.

See pivotal looks from designers including Max Mara, Ashish, Pam Hogg and Jean Paul Gaultier, and hear from key influencers in the industry, from models and stylists to photographers, editors and educators.


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Art, Design and Fashion galleries

These sumptuous galleries showcase the best of decorative art, design, fashion and style. Discover a treasure trove of beautiful works, explore the influence of design on everyday life and see how contemporary makers continue to innovate.
Exhibition information


23 May - 20 Oct 2019


National Museum of Scotland, Chambers Street, Edinburgh - Exhibition Gallery 2, Level 3

How much



There is level access to the Museum via the main doors to the Entrance Hall on Chambers Street and the Tower entrance at the corner of Chambers Street and George IV Bridge. Lifts are available to all floors and accessible toilets are available on most floors, as well as a Changing Places (U) toilet in the Entrance Hall on Level 0. Guide dogs, hearing dogs and other recognised assistance dogs are admitted. Click here to find more information.

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