Discover how today’s fashion industry is challenging perceptions and championing alternative ideals of beauty on the catwalk, in advertising, editorial and behind the camera.

Recent seasons have seen the most racially diverse, size diverse and gender-inclusive fashion shows in history, with brands like New York’s Chromat leading the way. In London, Teatum Jones passed up the runway altogether for Spring/Summer 2019’s Round Table not Runway, bringing fashion leaders and activists together for an empowering discussion on the industry’s responsibility to better reflect society.

In this exhibition, examine how fashion creatives are embracing inclusivity and body positivity, exploring themes such as size, gender and sexuality, age, race and disability. Learn how the industry is calling into question existing practice, and how it is working from the inside out to ensure a genuine reappraisal of contemporary ideals of beauty.

See pivotal looks from designers including Max Mara, Ashish, Vivienne Westwood, Pam Hogg and Jean Paul Gaultier, and hear from key influencers in the industry, from models and stylists to photographers, editors and educators.


Exhibition information


23 May - 20 Oct 2019


Exhibition Gallery 2, Level 3, National Museum of Scotland

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