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Strategy

Our mission is to preserve, interpret and make accessible for all, the past and present of Scotland, other nations and cultures, and the natural world.

Vision

Inspiring people, connecting Scotland to the world and the world to Scotland.

Strategic Plan

Our Strategic Plan sets out what we will do to achieve our mission and vision.

The Strategic Plan update covers the two years from April 2020 to March 2022. It describes our aims and priorities for this period, and includes details of the resources required to achieve them.

Strategic Plan Update 2020-22
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Aims

These four aims direct our priorities, activities and actions:

Put Audiences First
Create inspiring experiences that help our audiences’ understanding of themselves and the world around them.
Value our Collections
Preserve, interpret, share and make them accessible for all.
Increase our Reputation and Reach
Connect more with people locally, nationally and internationally.
Transform our Organisation
Develop our people, and work together to deliver our ambitions and increase our income.

 

Priorities

  • Creating inspiring visitor experiences
  • Developing, preserving and increasing access to the National Collections
  • Strengthening and sharing collections knowledge and research
  • Reaching out to people across Scotland and the world
  • Transforming our digital engagement
  • Valuing, supporting and developing our people and empowering them to work together in new ways
  • Growing and diversifying our income
  • Taking action on climate change and environmental impact

Values

Creative: we are innovative and thrive on good ideas
Inclusive: we are open, friendly and enabling
Collaborative: we are enquiring, receptive and well connected
Forward thinking: we look for the big picture as well as the detail

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National strategy

Our work with other museums and communities across Scotland allows us to share the National Collections widely and to support our sector.

We do this through loans, touring exhibitions, learning, outreach and digital programmes as well as offering advice, acquisition funding and training programmes to other museums.

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Gaelic Language Plan

Our Gaelic Language Plan supports our commitment to the aspirations and objectives included in the National Gaelic Language Plan and the Gaelic Language (Scotland) Act 2005.

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